Orca Fiber Arts by Molly Conroy Creating for the love of it Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible. Speak directly to users using you not I or we. Patterns Live Classes Video Tutorials Popular Patterns Keep up with all my knitting adventures! Sign-up for my e-newletter here! Please enable JavaScript in your browser to complete this form.Name *FirstLastEmail *Submit